EBAY
I served as lead B2B copywriter for eBay Seller Marketing for North America from 2015 to 2023. I was initially engaged to write eBay’s largest global seller marketing campaigns (see graphics on this page). My multichannel content responsibilities included website copy, community posts, email communications, scripts, and social media. I interfaced with all strata of the company, including marketing, product, and BU leaders, and executives.
My diverse work encompassed eBay ecommerce platform innovations, best practices, process changes, and policy updates, and I contributed to SEO and the seller user experience. I also wrote extensively for the eBay Seller Center, a seller help resource.
In addition, I wrote many eBay Community posts. The content was repurposed for targeted emails, scripts, social media, and other marketing channels. Examples:
